Mobile Advertising Market Current Scenario and Future Prospects |

 

As per the latest updates, the global mobile advertising market size is witnessed at USD 96.46 billion in 2021 and is expected to estimate 34.8% CAGR along with the market size of USD 782.12 billion during the forecast period 2021-2028.

Mobile Advertising refers to the sharing the digital advertising content to mobile device users. This system is highly focused on a specific group of mobile users, and it is cost-effective. Mobile advertisers use the mobile channel which helps in reaching the mass audience or even an individual virtually from any time at any place. Currently, advertisers have more information regarding their clients than earlier and hence it is enhancing the effectiveness of a marketing campaign. Furthermore, it helps advertisers personalize and customize their advertising for users.

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Key Players: -

·                     Applovin Corporation (U.S.)

·                     Avazu Inc. (China)

·                     Inmobi Pte. Ltd. (Singapore)

·                     Flurry Inc. (U.K.)

·                     Matomy Media Group Ltd. (Israel)

·                     Chartboost Inc. (Netherland)

·                     Facebook Inc. (U.S.)

·                     Google Inc. (U.S.)

·                     Millennial Media Inc. (U.S.)

·                     Smaato Inc. (U.S.)

Rise in mobile device and mobile internet users, increasing social media popularity, time spent on mobile devices are the factors propelling the market growth. The increasing adoption of location-based services for mobile advertising is fostering market growth. This service shows relevant content using the mobile user’s past and current location. Moreover, the rapidly rising e-commerce industry is boosting market growth. On e-commerce websites, several brands offer significant discounts and coupons on products for attracting customers and raising their brand awareness & loyalty which is escalating the growth of the mobile advertising market.

 

The mobile advertising market opportunities are growing usage of cell phones quickly. The way of customers connect with different brands or vendors has changed due to the openness of the high-velocity web on cell phones which is accelerating the market growth.

Market Segmentation

The mobile advertising market is classified into three segments based on mobile advertising type, vertical, and organization size. 

Advertising Type Segmentation: The mobile advertising types are categorized into various forms such as shared informing (P2P), short message administration, mixed media informing administration (MMS), in-game publicizing, show promoting, video promoting, versatile advanced coupons, in-application promoting, and others.

Vertical Segmentation: Based on vertical, mobile advertising market is segregated into various forms such as BFSI, IT, telecom, transportation & auto, media & diversion, retail & shopper products, medical services, travel, training & government, store network & coordinations, energy, power & utilities, and others.

Organization Size Segmentation: The mobile advertising by organization size is sectioned into small & medium enterprises and large enterprises.

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Regional Analysis

By a recent study, the mobile advertising market based on regions is split into four major regions such as Asia-Pacific, North America, Europe, and the Rest of the World. Among these regions, North America is accounting for the largest market share due to the enormous interest in the advertisement made by business associations. The emerging nations U.S and Canada are leading the market due to the presence of a high populace of cell phone clients, high notoriety of versatile showcasing, and accessibility of solid organization capacities. Asia-Pacific is holding significant market growth due to the presence of a monstrous customer populace and expanded dispensible salaries as growing urbanization is required for building portable promoting exercises.

 

The mobile advertising market industry players are Inmobi Pte Ltd (Singapore), Matomy Media Group Ltd (Israel), Facebook Inc (US), Google Inc (US), and others.

Industry News

According to the latest survey, the mobile advertising market forecast states that this sector will grow at a significant rate in the coming years due to the acquisitions, mergers, product launches, and rising investments in R & D, etc. Chartboost announced to format their creative team which is under their creative studio. It develops mobile branded videos and other interactive content.

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